A prefect's musings on digital and social media

Tag Archives: Will Glover

This week, guest blogging for us, is Will Glover, who has returned to the Twelve team for a few weeks as an intern. Here he considers LinkedIn’s announcement that the social network will be lowering the sign up age to 13 and what impact this might have on the platform.  You can also read Will’s previous entry ‘I am the challenge Marketers face’ if you have time to kill! 

As many of you probably know, LinkedIn, the global professional networking site, has recently opened its doors to teenagers aged 13 and upwards, sparking a great deal of online commentating. Some praise the scheme, most condemn it and the rest, myself included, simply wonder: ‘why?’

At first, their justification for lowering the minimum age required to join the site: encouraging soon-to-be university students to network, seems sensible. Although, having said this, those at a university age are 18 anyway. What I can’t understand is a) how LinkedIn made the leap from undergraduates to 13 year olds and b) why they think said 13 year olds care the slightest bit about networking.

…As Alec Baldwin’s Jack in 30 Rock puts it. Does LinkedIn have the cool factor for 13 year olds?

Unfortunately, the scheme looks to be just another digital gimmick. LinkedIn are not the first to be guilty of this and certainly won’t be the last, but certainly are part of a frustrating trend in the information age to be slightly obsessive about finding new ways of ‘connecting’ and ’sharing’. At the risk of sounding out-of-touch, I wonder how many people get genuinely excited at the latest minor ‘innovation’ in social media.

Don’t get me wrong, sharing information has its place, and Facebook and countless other sites certainly have revolutionised the way we interact with each other. Perhaps we just need to slow down a bit and ask ourselves if the latest bright idea actually has a purpose, or if it is simply another example of social media sites doing something just because it can be.

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