A prefect's musings on digital and social media

Tag Archives: PROs

Being a relatively new blogger myself, and also a PR practitioner, I probably fall on both sides of the fence for this.  DigitalPrefect is by no means established enough to receive unsolicited approaches – but I find myself wondering how I would feel if I did.  To begin with I imagine I would feel flattered that some dashing PRO had considered my blog influential enough to approach with topic suggestions.  Then I imagine how I would feel if it happened every day…ten times a day….and I probably come a bit closer to the mark of the frustration felt by many of today’s most influential bloggers.

On the other hand, as a PR professional, I am always on the look out for interesting, influential and innovative blogs that might be relevant to my clients.  I for one would certainly welcome feedback from the blogging community on how best to make approaches when I do come across them.  We all know the rule about not sending generic releases to blogger, making sure you are familiar with their blog etc. etc. but I suspect what is needed here from both camps are some guidelines and some hints and tips (I am a lover of helpful pointers to start you on your way….).

So I second Cate’s suggestion (or probably tenth or one hundredth it by now I imagine) – bloggers and PRO’s let us unite and start on a happy journey towards successful collaboration…

(Source: PR Week.com)

Neil Midgley, The Daily Telegraph’s assistant editor (media) really hit the nail on the head for me at PR Week’s PR and the Media conference this week regarding the different functionalities of various social networking platforms.

Midgley urged public relations professionals to recognise the more personal nature of Facebook:

‘It’s my network. I won’t post details of my sex life on it, but I can post status updates on there that I wouldn’t post on Twitter. Don’t talk to me about work on it,’ he said and encourage PROs to use ‘magic’ Twitter instead, which was ‘both a professional tool and a personal pastime’ (source PR Week).

I had to restrain myself from jumping out of my seat and applauding noisily (perhaps getting too excited on a Friday afternoon).  What many PROs, and indeed businesses who are delving into social media marketing, forget is that the very nature of social networking (emphasis on the networking) does not begin and end on a business level.  Facebook and Twitter are also used for and exist on the basis of personal interaction and if you don’t tread carefully you can run the risk corporate trespassing on personal ground..

That is not to say that there is not a use for corporate interaction on Facebook, but this must be broached delicately, appropriately and after much research – users may like to sign up to your brands ‘fan-page’ to signpost their love of your company/product/scheme but journalists are unlikely to welcome your approach in the form of a ‘friend’ request in their inbox…You have been warned…

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