Amy, who interned with us last month, has written a great post about her time here at Twelve (couldn’t have written it better ourselves!) and reflects on what work experience means to fledgling PRs. You can also read her last guest post here – Instagram vs Vine: Battle of the movie clip
Thanks for your help Amy!
My July was spent riding for forty minutes everyday through the beautiful Oxfordshire countryside as I cycled to work at Twelve PR. Somehow I only fell off once, only hit one pedestrian and got rained on only once. I reckon those are pretty good odds!
Other statistics include: 19 coffees ordered through the office window, 11 phonecalls with some of Twelve’s amazing beekeepers and 16 Twelve tweets.
Having already spent sometime interning at PR companies I thought I knew what to expect from a month’s internship. It turned out that at Twelve everything was very different; I didn’t spend all day and everyday doing tea rounds or sorting the mail.
Instead I wrote press releases, feature articles and drafted newsletters and reports. The group at Twelve gave me more responsibility as an intern than other agencies give to their actual employees. From my point of view it worked, and hopefully…
View original post 224 more words
Being a relatively new blogger myself, and also a PR practitioner, I probably fall on both sides of the fence for this. DigitalPrefect is by no means established enough to receive unsolicited approaches – but I find myself wondering how I would feel if I did. To begin with I imagine I would feel flattered that some dashing PRO had considered my blog influential enough to approach with topic suggestions. Then I imagine how I would feel if it happened every day…ten times a day….and I probably come a bit closer to the mark of the frustration felt by many of today’s most influential bloggers.
On the other hand, as a PR professional, I am always on the look out for interesting, influential and innovative blogs that might be relevant to my clients. I for one would certainly welcome feedback from the blogging community on how best to make approaches when I do come across them. We all know the rule about not sending generic releases to blogger, making sure you are familiar with their blog etc. etc. but I suspect what is needed here from both camps are some guidelines and some hints and tips (I am a lover of helpful pointers to start you on your way….).
So I second Cate’s suggestion (or probably tenth or one hundredth it by now I imagine) – bloggers and PRO’s let us unite and start on a happy journey towards successful collaboration…