As the new addition to the Twelve team, I have now passed the three month milestone and I am happy to announce that they wish to keep me! So here I am, taking up the mantel of the Digital Prefect!
Having spent the last 6 months previously as a one-man-band, all-singing all-dancing (even if I do say so myself) PR machine working for a road safety charity (a glamorous life, I know!), it can be a lonely path! So it is extremely nice to go into our glowing orange office and see other friendly faces, when beating off the Monday blues.
As well as getting into the swing of things in the office, I’ve also recently passed my CIPR Advanced Certificate. On the whole, the certificate has been a useful exercise to a) give me a solid grounding PR-wise and b) confirmed what I always suspected, that there really is no set way of doing things in PR. Ultimately, that is what always drew me to the industry – it’s innovative and on the go.
The CIPR course could perhaps have done with a little less emphasis on the theory and perhaps covered a few more practical elements, but it has stood me in good stead for life in an agency. I would certainly recommend to any fledgling PR bunny or bucks to get themselves some ‘official’ training from either PR body, CIPR or PRCA, it’s not only good for getting the basic skills but also for getting yourself established in the industry – once you join, you have the club pass, giving you instant access to one of the best PR networks on the planet (just ask Bernays!)
A recent study has found that many people regret the things that they post on social network sites:
“Internet users were warned over the dangers of pressing the “send” button in haste as research suggested that millions of people have posted comments and messages online which they later wished they had not.” (Source: Daily Telegraph)
The study really focused on personal use of social networking, but the lessons should apply to business approaches to social media as well.
(Source: Daily Telegraph)
Social media gives you a voice to talk to a wider audience about subjects that you are passionate about and demonstrate your experitise, but it can also be easy to hide behind your digital voice and make rash / unresearched claims that you wouldn’t make in the real world.
So, whilst I would always encourage you to use online platforms to be honest and share your personal views – do think before you type and make sure that the message you are putting out there is one you are happy to live with; both for yourself and for your company. Your online thoughts and feelings can live forever, make sure they are ones worth sharing!
I have regularly extolled the virtues of blogging for business; particularly as an individual blogging to build up a profile for yourself as an expert within your field. But blogging is daunting for many because of the time required to research, write, edit and manage a blog.
There is one particular blogging platform that makes the role of blogging shorter, sharper and slightly easier. Tumblr. I mentioned it in my previous entry because none other the Barack Obama has started using the site but I thought it might be helpful to extol the virtues of Tumblr for the person on the street.
Tumblr has been described by the Daily Telegraph as “the smart thing to be doing online these days [tumblelogging], which is to weblogs what text messages are to email – short, to the point and direct.”
A tumblelog does not require reams and reams of text, many people use it to just share images / videos / ‘finds’ on the internet but the content expectation not quite the same as a traditional blog so it is perfect for your CEO that wants to share quick bullet points of lessons learnt from a recent conference, or to post pictures of an event.
Tumblr is a mix between a blog and a social network (with more characters available than Twitter – but only when you need them). I definitely encourage you to give it a go whether you want to create a personal blog for yourself with business objectives, or a unique and funky blog for your company.
Let me know how you get on!