With the new year often comes new years resolutions – and if yours was to improved your understanding of social media and you are starting to flounder already, I thought it might be useful to highlight a few books that can give you a helping hand!
Understanding Digital Marketing – Damian Ryan and Calvin Jones
A useful resource for outlining potential digital marketing strategies – this provides a more general overview of various different digital marketing platforms such as search engine optimization, e-mail marketing, social media etc, which is a very useful starting point.
My favourite thing about this book is that it provides you with a ‘chapter pledge’ at the beginning of each chapter, which is really useful if you want to pick up the book at various points for advice, rather than read it all the way through, it helps you identify what the chapter will teach you and whether that is relevant to what you are looking for.
Once you have drilled down on the particular areas you want to focus on, it might be worth getting a book dedicated to that area for some more in-depth information.
This is Social Media: Tweet, Blog, Link and Post your Way to Business Success – Guy Clapperton
This book is a really good starting point because it provides a brilliant overview of a wide range of social media platforms (Twitter, Facebook, LinkedIn, Ecademy, Flickr, YouTube, Bebo, MySpace, Blogs, Podcasts, Mobile and more)!
The steps are easy to follow and there is also a really useful ‘jargon buster’ feature, which can help you to understand some of the technical (or not so technical) terms that are regularly bandied around.
Definitely a good start point if it is social media in particular that you are looking to crack!
Twitter Power – Joel Comm
The Twitter bible for businesses wanting to try out the microblogging phenomenon! This is honestly the most useful social media book that I have read (and believe me I have read a fair few)! It provides real examples and genuinely useful hints and tips. The book is split it into bite-size chunks that take you through the process step by step – from setting up your Twitter feed and establishing a following right through to the legal considerations.
It also has a useful ’30 day plan for domination Twitter’. Seriously, if you want to join and understand Twitter, this is the book for you.
Other books that you might find are worth checking out, but weren’t quite the ones for me:
The New Rules of Marketing and PR by David Meerman Scott – whilst it had some useful hints in it, I found this one a bit of a hard slog. However, does provide some good blogging tips in Chapter 5.
Social Media 101 – Tactics and Tips to Develop Your Business Online by Chris Brogan – a really interesting read for those particularly interested in social media, but the ‘101’ format means it is probably not the best starting point for beginners!
Public Relations and the Social Web – How to use Social Media and Web 2.0 in Communications by Rob Brown – another really useful overview!
So hopefully in the above you will find something that will keep you on the straight and narrow with your digital media strategy this year…