Often the challenge with Digital media campaigns can be injecting a bit of creativity. It is often the first port of call for many PRO’s to establish Twitter, Facebook, YouTube and LinkedIn pages for their company or brands and invariably, the digital strategy stops there.
Of course these outlets, where appropriate, are quite rightly the foundations of digital strategy, but sometimes what is called for is a creative campaign to spark the imaginations of the public and get your service or product in front of the masses.
Once such campaign that really ticks the creativity box is David Cameron’s Bee Beard. The campaign aims to highlight the plight of the honeybee to David Cameron by creating a Twitter petition. Every time someone tweets in support of the campaign a virtual bee is added to David Cameron’s beard. Once the campaign has received 10,000 messages of support, they will be delivered to number 10 as a petition.
The campaign is effective because it is imaginative and original, but also because it has a clear purpose and link to its target audience. Always a key consideration to bear in mind when brainstorming your creative digital campaigns…