As the new addition to the Twelve team, I have now passed the three month milestone and I am happy to announce that they wish to keep me! So here I am, taking up the mantel of the Digital Prefect!
Having spent the last 6 months previously as a one-man-band, all-singing all-dancing (even if I do say so myself) PR machine working for a road safety charity (a glamorous life, I know!), it can be a lonely path! So it is extremely nice to go into our glowing orange office and see other friendly faces, when beating off the Monday blues.
As well as getting into the swing of things in the office, I’ve also recently passed my CIPR Advanced Certificate. On the whole, the certificate has been a useful exercise to a) give me a solid grounding PR-wise and b) confirmed what I always suspected, that there really is no set way of doing things in PR. Ultimately, that is what always drew me to the industry – it’s innovative and on the go.
The CIPR course could perhaps have done with a little less emphasis on the theory and perhaps covered a few more practical elements, but it has stood me in good stead for life in an agency. I would certainly recommend to any fledgling PR bunny or bucks to get themselves some ‘official’ training from either PR body, CIPR or PRCA, it’s not only good for getting the basic skills but also for getting yourself established in the industry – once you join, you have the club pass, giving you instant access to one of the best PR networks on the planet (just ask Bernays!)
Brad Downs
DigitalPrefect
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