We sent our intern, Katy Roberts, currently studying PR at Sheffield Hallam Uni, to the PR Show 2013. Finally, (after handing in her dissertation) here’s her take on the trade show’s inaugural run as a fledgling PR professional:
The first event of its kind for the UK public relations sector, The Public Relations Show was held on the 26th November 2013 at the Business Design Centre in London. The show brought together over 1,000 PR practitioners to share the latest tips and trends currently happening within the industry and was seen as something of a milestone, as an event like this has never taken place before, and yet shows that the PR industry is growing and that the demand for an event such as this is clearly there.
This was particularly exciting for my fellow course-mates and I, because, as fledgling practitioners ourselves, we were excited to have the chance to network with experienced PR professionals and experience the wide range of different areas that the public relations industry has to offer.
The event was hugely popular and the atmosphere was both exciting and slightly overwhelming. Surrounded by various stalls from a range of PR agencies and suppliers, I didn’t really know where to start! The conference was really useful for harnessing my networking skills, chucking me in at the deep end.
Once I’d gotten into the swing of things, I felt a lot more confident. I found myself engaging in conversations with senior PR professionals, and I picked up loads of really useful tips about being a fledgling PR professional, almost ready to go out into the industry. I also learnt about a wide range of different services that the PR industry uses, such as media monitoring and social media management and their importance within the world of PR. I’d heard of some of these, such as Gorkana, but the conference really helped open my eyes to just how broad the PR industry is.
A really great aspect of the PR Show was the wide range of really interesting talks, from a number of leading practitioners and PR agencies about a huge range of different topics. Some of the leading speakers included people such as Alan Aiken, the Executive Director of Communications for the UK government, Peter Bowles, the Creative MD at Dynamo PR and Rob Cartwright, the Global Corporate Practice Director at Ketchum PR.
The talks themselves ranged from “Aligning PR with corporate strategy”, held by Alistair Smith, the managing director of corporate communications for the Barclays group, to “How technology is changing internal communication” held by Malcolm Cotterell and Kate Barnes, Development and Engagement Manager and Employee Engagement Advisor, respectively, at CrossCountry Trains.
Other talks focused on the challenges of healthcare PR, successful creative campaigning on a low budget and quantifying success by monitoring social media measurement, to name but a few. I feel like the talks on creative campaigning on a low budget and on social media management would have been especially useful for a fledgling practitioner like myself just starting out in the industry.
My only wish is that some of these talks were made more accessible for students of the PR industry, maybe by providing a season ticket or concession rate for some talks would have been incredibly useful. There is also far more scope for engaging students, break out sessions or fringe events covering topics such as graduate schemes, professional membership and talks from specific PR areas, would be widely welcomed.
All in all, I really enjoyed the day – it was incredibly interesting and provided me with a useful insight into the industry that I’d not had before. Did you attend the PR Show 2013? What did you think?
As the 6 ‘o’ clock news bulletin ran across the TV screen back one rainy day in December with the latest update on the Grillo sisters fraud case, I felt a congratulatory punch in the air was needed in solidarity to #TeamNigella, as the domestic goddess walked head high, well-heeled into court to give evidence.
Now, I hasten to add, that this is not a piece that condones illegal drug taking in any shape or form, and indeed, Nigella is being investigated for her substance usage and I shall leave any necessary punishment up to the legal system and the Metropolitan police; yet for her media handling, I feel Nigella should be applauded.
As the Grillo sisters were being tried for their crime, media focus switched to Nigella’s drug habits, creating an environment as, she would later be quoted, being ‘maliciously vilified without the right to respond’.
Her success remains in the detail, even down to her courtroom makeover as dubbed by the Daily Mail. Her understated, nude makeup shades, the sombre well-cut suit treaded the line between the domestic-goddess we all know and love and the more recently exposed mistreated wife. The entire image giving her an appropriately serious yet confident manner.
Even before the trial at the time of the divorce, Nigella’s composure has stood at odds against Saatchi’s own erratic behaviour, which brought an intensely personal period into the public eye. Although some reported Nigella’s lack of response to Saatchi public accusations as a mere admission of guilt, it also rings true to my mother’s playground mantra – ‘if you have nothing nice to say, then say nothing at all’. Avoiding a public mud slinging match, dwindled the Paul McCartney/Heather Mills effect.
Only recently has Nigella spoken publicly about the trial, after a respectful-yet-not-too distant time period, the celebrity chef spoke to Good Morning America as part of her publicity tour for her new show, the Taste. Under this gentle grilling, her considered answers demonstrated her own humour, ‘I’ve eaten a lot of chocolate’, whilst recognising the distress caused to her family as well as showcasing a humble sense of self perspective:
‘To be honest, to have not only your private life but distortions of your private life put on display is mortifying but, you know, there are people going through an awful lot worse…to dwell on any of it would be self pity and I don’t like to do that.’
I feel that Nigella’s composed and ‘attention-to-detail’ handling of the media furore surrounding her over the last few months has only added to her strength of character; fans rushed to buy the royal blue Diva frock she wore on the opening show of the taste. As David Cameron was so publicly rebuked for stating, I’m still ‘a massive fan’.
A great summary on social media measurement!
I get asked lots of great questions about social media measurement. Following are five not so great ones I hope not to hear in 2014.
How do you measure social media?
I get this question quite often and I enjoy it each time because if provides me the opportunity to make an important point about measurement and be a little snarky at the same time. Good stuff! When I get this question, my answer is always the same; “I don’t measure ‘social media’, I measure what you are trying to accomplish with social media.” This may seem like I’m playing semantic games, but the distinction is very important. Measurement is fundamentally about performance against objectives. So, we measure our performance against the objectives established in the social media plan. A lot of what passes for measurement in social media is really data collection – tracking Followers or Likes, blog traffic or consumer engagement on Facebook. Unless you have measurable objectives and targets in each of these areas, you are collecting data not measuring. What do you want to happen as a result of your social media campaign or initiative? Measure that.
“And so it’s goodbye from Graph Search.” The newest privacy shift from Facebook involves the site doing away with the setting that allowed people to be able to choose who could see their profile when they type their name into Graph Search (search your timeline by name).
However, even though it can be frustrating when Facebook makes changes to privacy settings, it’s actually incredibly easy to get things back to normal – so don’t panic. Here’s a really useful blog post on how to make sure your Facebook privacy settings are exactly how you want them.
Of course, one way of making sure you don’t have to do a mad scramble to reset your privacy settings after every change is to always be aware of what you’re posting on Facebook in the first place. It may sound obvious, but with our world becoming more and more digital and employers increasingly using social media to check out candidates ahead of interviews, we need to be more aware than ever of the persona we’re putting across online.
One of the best ways to figure out whether something is appropriate to post online is to ask yourself, “Would I want my Gran to see this picture of me plastered at V Festival?” And if the answer to that question is no, then don’t put it on Facebook! Oh, and the same goes for status updates – if you’re angry, upset, intoxicated (or all three at once!), it’s probably not a good idea to use Facebook as your venting platform, because someone will see it before you manage to take it down, and you never know who that person might be.
TOP 3 TIPS FOR MANAGING YOUR FACEBOOK PRIVACY SETTINGS
1) To access your privacy settings, click on the small cog-shaped button at the very top of the Facebook screen, on the right-hand side. From there, you should be able to see a section labelled “Privacy Settings”.
2) A Restricted list is for people you’ve added as a friend on Facebook, but whom you just don’t want to share with, like your boss, for example. When you add someone to your Restricted list, they’ll only be able to see your Public content or posts that you specifically tag them in.
3) To add people to specific lists, scroll down to the Friends section on your Facebook home page, then click on the name of the list you want to edit, such as Restricted, or Close Friends, etc. Then, in the top right corner, click on “Manage List” then select “Edit List”. Then simply enter the names of friends you want to add to this list in the “Add friends to this list” box.
What do you think of Facebook’s privacy settings? Do you have any other tips for improving social media etiquette?
Celebrating our move to Chipping Norton next week (eek!) to No. 12 High Street on 12/12, Twelve PR are running a special ‘Twelve PR days of Xmas’. (With all those Twelve’s aligning, we thought we should do something rather special…)
Each day we’ve been posting a daily Chippy themed question on our Facebook page with chance to win a local prize everyday. Congratulations to all our winners so far!
But fear not! There is still time to enter just visit our Facebook page here and click on the competition tab in the top right hand corner, underneath the cover photo.
Plus, there’s also the chance to win the Grand Prize – A Daylesford Xmas Taster Hamper for the person who enters the most correct answer across the 12 days.
Good luck everyone!